John Lilburne's journal about beginning to read the book No Logo.

 

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2344 L Mon 14 Jan 2002

I have started reading the book "No Logo" by Naomi Klein. I read the first two chapters. It seems to be mainly about brands and marketing. There are descriptions of corporate involvement in our lives.

In the introduction she writes:

The title No Logo is not meant to be read as a literal slogan (as in No More Logos!), or a post-logo logo (there is already a No Logo clothing line, or so I'm told). Rather, it is an attempt to capture an anticorporate attitude I see emerging among many young activists.

I guess the message is that brands are very powerful and influential in our society. So that even protestors use convey their message as opposed to a particular brand. They have become part of our language.

Copyright J.R. Lilburne. Posted 15 January 2002.